Ready for an AI-Battleplan that amplifies your team's talent and knocks the socks off other agencies?

I help creative agencies use AI strategically, so your talented team – and the brands you represent – stay ahead. Brought to you by an ex-agency strategist of 20 years.

Agencies have two AI issues: to protect and amplify their talent with AI and bring AI-innovation to their clients.

Agencies are under serious pressure:
'AI-powered' is no longer a viable message to clients.
Clients are asking you about AI a lot.
Clients are now asking more for the same (or the same for more).
Competitors are ahead of the AI game.
There's no time for anyone to structure your agency's AI strategy internally
Your team can kind of use AI, but not in a way that builds competitive advantage.
You need more capability, processes and strategic focus, not chaos and frenzy.What do you do?

You need a 3-phased strategic path to AI that prioritises exceptional creative and strategic output.

1). Build your AI Battleplan: Your AI audit, roadmap, pilots and new processes. It's your map for amplifying your talent humans. You'll identify the skill gaps and strengths and how to build processes to make happen across your business.2). Upskill your team: Learn essential and advanced prompting skills that guarantee strategic, creative, client service and operational ways of working that are far above average.3). Build or buy: Add the right mix of off-the-shelf or custom AI workflows or agents that your team will enjoy using every day.

Two ways we can partner

1. Grow your agency with AIAI Consultancy: Ongoing strategic support and the latest best practices to stay ahead of AI changes that impact you.
(£1500 a month)AI Audits: Map your AI Maturity and a clear roadmap for the next 3, 6, and 12 months. Messaging on how to communicate your AI commitment to clients. Includes clear KPIs for all roles and performance reviews. (£3,000)AI Prompt Training: Beginner to advanced prompt & tool training for all departments. Leave with AI skills for immediate client-ready output. (£2,500)Workflow & Tool Integration
Custom GPTs, reusable prompt libraries, and AI automations that speed up project delivery, protect margins, define thinking and creative consistency, and reduce dull, manual work. (Starts at £2,000)

What I Do

2. Grow differentiated brands with AI
Brand strategy: Research & insight, positioning, messaging & visual identity.Strategic planning: GTM, campaign & content journeys, and frameworks across multiple audiences or regions.All backed by 20 years of strategy expertise in London agencies, paired with deep AI skills.(Starts at £2,500 per project. Day rate £700).

Brand strategist since 2005. IPA Effectiveness trained. Yuno Juno Freelancer of the Year 2019. Multiple AI qualifications, including Make.com Academy, AI Agents & N8N and Prompt Mastery with Rob Lennon.

Some recent projects

Major B2B UK Marketing Agency
Built their entire 6-month AI transformation roadmap using Gartner's AI framework. Recommended 9 pilot projects to take them globally to Level 3 AI maturity. Includes Advanced prompt training for data, media, creative, and strategy teams across all major markets. Ongoing consultancy to keep them ahead of developments.The brief: "Make us future-ready without over-investing in AI systems that harm creative integrity."UK Challanger Brand Strategy ConsultancyCustom GPTs to turn £50,000 brand projects into £10,000 deliveries. Built tools for insight generation, positioning, sales calls, email content.The brief: "We need to stay profitable without sacrificing quality."Major Network CX Agency in LondonCustom AI email writer cut copywriting time by 50%. Saved £3,000 on an 8-week Compare The Market project. Key Message Content Tester produced 40+ variations across 9 touchpoints and 3 channels in hours instead of weeks. Invoice analyzer saved 3 days of account management work per analysis.The brief: "We're drowning in manual processes and losing margin to inefficiency."Cigna Healthcare InternationalMulti-market brand segmentation. Redefined personas. Created 2025 marketing plan. Social strategy across 5 local markets with competitor research and brand health integration. Delivered in weeks, not months.The brief: "We need strategic clarity that works globally and adapts locally."Xero Accounting Software3-year integrated campaign strategy for Making Tax Digital. Synthesised massive complexity into a simple TAM-SAM-SOM segmentation and multi-channel plan. Orchestrated stakeholders. Delivered fast.The brief: "Cut through the MTD complexity and increase penetration faster than competitors."University of SouthamptonGold Case Circle Award Winner. 16,000+ engagements. 381% increase in email CTR. 400 uploads. Full strategy from insight to activation.The brief: "Make cold audiences care about us again."

Who This Is For

Creative agencies that want to amplify their own strategic, creative and overall human excellence and not replace it. Agencies that want to outperform competitors quickly. Agencies that want strategic focus, to be future-ready, and to avoid AI transformation frenzy.

What You Get

* Clear strategic direction on an ongoing basis.
* A detailed roadmap for AI Adoption and Transformation.
* An upskilled, AI-confident team with essential & advanced prompting skills.
* And a team that uses AI to make smarter decisions, faster.
* Exemplary strategic thinking for brand growth.
* Faster marketing cycles from insight → strategy → execution.
* Standout positioning and defensible brands that break competitors’ patterns.
* Campaigns and content that scale and don’t sound like everyone else.
* That feeling of strategic focus, not tactical frenzy.

A final word...

Most AI marketing is wallpaper.
AI just speeds up the sameness.
(Especially in the wrong hands.)
Speed alone is not an AI-battleplan.And neither is cutting human talent.
Save on salaries today, lose clients tomorrow.
Protect their creative excellence at all costs.
It's your best advantage.So you need to do two things:
1. Build AI systems for your talent trained in spotting new ideas, patterns and angles that will build differentiated brands.
2. Give them AI skills that make ideas happen faster and better.Do that, and you stand out.
Don’t do it, you disappear.